Today, SEO has moved beyond optimizing for search engines.
It’s become dynamic, personal and user-driven.
Google and the other search engines, thank goodness, have rendered spammy practices like keyword stuffing and writing content for search engines instead of you to the Internet trash heap. Remember trying to read difficult to decipher material? Argh! Today, SEO seeks relevance, usefulness and is more end-user friendly.
Although the basics of good SEO practices have not changed, the ground rules for great execution are always changing. Julia McCoy offers 10 Crucial Elements of Good SEO Copy for Today (and Tomorrow). If you’re serious about your SEO, this article is a good read.