Mel Miller’s LinkedIn seminar is well worth the time and fee. The format is also great, small group of about 10-12 plus Mel. An added plus is that each session in the series lasts only a couple of hours, so there is time to digest your take-aways and put them into practice before returning for more.
Here are a few of my take-aways from her first session last Friday:
Have your pro-photo and a descriptive summary. Avoid being the creepy individual on the network without a portrait. A pro-photo is one of YOU dressed and appearing like you are at work . . . Suit and accessories (like a tie, for gentlemen) if you’re a banker, jeans and open collar shirt if you’re in construction. For guys like me, a designer, we get a lot more latitude, but keep it professional looking.
Remember, the wrong photo can hurt. Avoid pics of your dog, child and you in a baseball cap. My personal opinion is that couples photos belong on Facebook, unless you’re a Hubby/Wife team, like I see in Real Estate and Retail.
Update your status and publish. Then, keep it current.
My friend, Jeff Sherman puts it this way, “LinkedIn is not about teddy bears and gumdrops. It is about business relationships first and foremost.”
Contribute to the conversation. Let your posts and content reflect Jeff’s comment.
Best times to post are Tuesdays between 7-8am, 10-11am and 5-6pm, Wednesdays and Thursdays, 7-8am and 5-6pm. Avoid Mondays and Fridays. And here I am on a Monday, posting this blog . . . but remember, its my blog and not LinkedIn.
When given the option, write a custom invite when requesting connection with someone. For example, “Hi, we met at Mel Miller’s LinkedIn presentation last Friday. I’d like to connect with you.”
Now, isn’t that better than the stock, “I’d like to add you to my professional network on LinkedIn.”?
Include your past jobs and volunteer work. The more you include, the more others can identify with your past and your experience.
Join a LinkedIn group and work it. Find at least 5 that are a good fit for you.
LinkedIn is like sitting at the breakfast table with five or six other business people. You’re talking and visiting with not only them, but everyone they know . . . You’re having a conversation with at least 1,000 people! Works the same way on LinkedIn. Put your best foot forward!